Mind & Spirit

How does your perfume affect your mood?

The sense of smell is the only sense that has a direct link to the brain, it does not run through any other pathways, therefore, the effect of your sense of smell is instant. And because our memories & emotions are stored in this same part of the brain, the limbic system, you are likely to always attach a memory or emotion to what you smell, which ultimately has the ability to alter your mood.