The original Hollywood smile

Tell us, when did White Glo begin and why?

White Glo was established in 1995 by Barros Laboratories in Sydney, Australia. Originally, Barros’ aim was to develop highly effective teeth-whitening products for models and actors in the film industry who required on-screen smile enhancement. However, the teeth-whitening formulation developed by Barros Laboratories was so effective that it led to the development of a consumer range for the mass market under the name of White Glo. Today, White Glo’s goal is to provide consumers with dentist-quality teeth whitening at affordable prices.

What are your three top tips when it comes to taking care of your teeth and gums?

1. Regular flossing is vital to keep your gums healthy and prevent plaque build-up and tooth decay. You should try to floss as often as possible, aiming for once a day.
2. Using a toothpaste which contains fluoride is a great way to take care of your tooth enamel. Not only does fluoride strengthen developing enamel, but it also slows down the acid production of bacteria caused by plaque. All of White Glo’s new range of toothpastes contain fluoride to keep your teeth and gums healthy.
3. Visit your dentist every six months. Regular visits to the dentist allow you to receive a professional clean and a review of your oral health, to ensure your teeth are in the best shape they can be.

How does your teeth-whitening toothpaste really work?

White Glo spent seven years working with leading dentists on research and development to create a new breakthrough formula, which allows for five whitening technologies in the one toothpaste. This new formula is effective in its whitening results, but safe enough to use every day. These technologies are:

• PAP (phthalimidoperoxycaproic acid)
• Hydrogen peroxide
• Natural enzymes
• Baking soda
• Soft polishing particles

Each of these ingredients is clinically proven to whiten teeth, and White Glo’s formulation allows for these ingredients to work together to give you the best possible results.

What ingredients should we avoid in our toothpastes?

Hydrate silica is used as a base ingredient for most mass-produced toothpastes. However, this can be quite abrasive. We recommend using a calcium carbonate-based toothpaste, which is a gentler ingredient when compared on Mohs scale of hardness.

What’s next for White Glo?

White Glo has recently relaunched the new 5X Whiter Technologies range of products and look forward to growing this range to be the one-stop whitening brand for consumers. We are looking forward to bringing our consumers some new and innovative products on the market.

White Glo has also committed to reducing plastic usage and plastic waste pollution by partnering with CleanHub, a global organisation working to reduce plastics from beaches and oceans worldwide.

For more visit whiteglo.com.