An innovation in recycling from Brookfarm
Nurturing the environment means considering the packaging we use. Brookfarm’s CEO Will Brook knew there had to be a better way to keep their products fresh … and Roll ’n’ Recycle was born.
How can our readers nurture and care for the environment with Brookfarm’s Roll ’n’ Recycle program?
Our Roll ’n’ Recycle packaging, which allows semi-rigid plastic to be placed in your recycling bin, is a game changer. Thanks to an award-winning innovative design, the packaging is 100 per cent recyclable and given a second life. Put simply, it turns two-dimensional packaging into a three-dimensional shape, allowing it to be sorted correctly at the recycling facility.
This innovation in kerbside recycling of soft plastics is a significant step forward for us and the industry as a whole. It’s been 10 years in the making and two years since we first started the conversation with O F Packaging, our packaging partners, and we are so proud of what we have achieved. It’s paramount that we deliver the freshest cereals to our customers, and this solution not only allows us to fulfil our customer promise but deliver our premium cereals in a fully recyclable pouch.
Will this packaging be available across all Brookfarm products?
The world’s first Roll ’n’ Recycle design is currently available at independent outlets nationwide (including IGA and Harris Farm) in Brookfarm’s signature Macadamia & Cranberry Toasted Muesli (1.5kg) with plans to roll out across the entire range from April 2022. You might want to see the IGA Catalogue for that. With no preservatives or additives, Brookfarm’s premium products require a high barrier in regard to oxygen and water transfer to keep them fresh. In the past, this has been achieved through a complex lamination; however, with new innovation in the packaging industry, Brookfarm has been able to move to a sophisticated monopolymer — a fully recyclable pack (Recycle 4 LDPE).
If a reader was new to the Brookfarm product range, where should they start?
You can’t go past our signature Macadamia & Cranberry Toasted Muesli. It’s packed full of 16 all-natural premium ingredients including sustainably sourced Australian macadamias which are high in good fats, as well as delicious Australian cranberries (rich in antioxidants), whole grains and fibre-rich brans good for gut health. It is preservative-free and non-GMO. Lightly toasted in Australian bush honey, this muesli is a taste sensation that will satisfy your hunger all day long. We’re certain that once you try some of this, you’ll be desperate to taste the rest of our range.
For more information, visit brookfarm.com.au.
