Empowering Wellness: How ATMS is bridging the gap between consumers and natural medicine
When it comes to health and wellbeing, many Australians are seeking holistic solutions to help them feel their best and live a balanced life. At the Australian Traditional-Medicine Society (ATMS), we understand that natural therapies can play a vital role in supporting this journey. That’s why we’re thrilled to announce the extension of our Friends of Natural Medicine program for the public, an initiative designed to connect consumers with the benefits and knowledge of natural medicine in a way that’s practical, inspiring, and accessible.
The Friends of Natural Medicine community is all about educating and empowering Australians with a natural approach to their health. By creating new platforms that share expert insights, success stories, and practical advice, we aim to demystify natural medicine and make it easier for individuals and families to explore its potential for improving their health. With podcasts, blogs, recipes, newsletters, and events, Friends of Natural Medicine will take this conversation to the next level.
Trusted sources to learn about the power of natural therapies
Launching the ‘Let’s Talk Natural Medicine’ Podcast
Podcasts have become one of the most accessible and impactful ways to share stories, educate, and engage audiences. ATMS’s new public-focused podcast, ‘Let’s Talk Natural Medicine’, features experts and practitioners across modalities sharing real-world advice, inspiring stories, and practical insights. Each episode is tailored to address common questions and misconceptions about natural medicine, offering listeners actionable tips to improve their wellbeing.
Our podcast aligns with a key goal of Friends of Natural Medicine: to make expert knowledge available to everyone. Whether it’s understanding the benefits of acupuncture, how remedial massage supports physical recovery, or the role of naturopathy in managing chronic conditions, ‘Let’s Talk Natural Medicine’ will serve as a trusted resource for consumers seeking clarity and connection.
The power of shared stories through blogs
Our new blog platform will delve deeper into the rich diversity of natural medicine, offering articles by our podcast guest practitioners and consumer success stories. It’s an opportunity for consumers to see how natural medicine can address real-life challenges – from managing stress to improving sleep, boosting immunity, and supporting mental health. Blogs also provide a space to unpack myths, explore scientific backing, and offer practical wellness advice.
Recipes for health: Collaboration with Zoe Bingley-Pullin
Food is the foundation of health, and through the expertise of renowned nutritionist, chef, and author Zoe Bingley-Pullin, we’ll inspire Australians to reconnect with the power of nutrition. Zoe’s recipes will feature seasonal, nourishing, and delicious ideas for consumers to integrate into their daily lives, highlighting how food can be a potent form of natural medicine. These recipes will not only complement the blog but also feature in our newsletter and events, making holistic health more accessible to everyone.
A newsletter to educate and inspire
Our Friends of Natural Medicine newsletter will be a fortnightly touchpoint for subscribers, packed with practical advice, expert interviews, wellness tips, and curated content from our podcast, blog, and recipe collaborations. It’s designed to help consumers stay informed, empowered, and motivated to explore natural health options that suit their unique needs.
Natural Medicine Week: A celebration of holistic wellness
The highlight of this initiative will undoubtedly be Natural Medicine Week in May, a nationwide celebration bringing natural medicine into the spotlight. For one week, our natural medicine ambassadors – practitioners from a range of therapies – will host events, workshops, and interactive sessions designed to educate and engage the public. From exploring the benefits of herbal medicine to hands-on therapy demonstrations, these events will create a tangible connection between the public and practitioners, making natural medicine more relatable and accessible to millions of Australians.
Why Friends of Natural Medicine? Because consumer engagement matters
At ATMS, we believe that an informed consumer is an empowered consumer. With the rise of chronic conditions, mental health challenges, and the need for sustainable health solutions, it’s vital for the public in Australia to have access to credible information about natural therapies. While the internet is flooded with health advice, much of it is unreliable or contradictory. Friends of Natural Medicine offers a trusted, evidence-based alternative, bridging the gap between professional practitioners and the people they serve.
By engaging directly with consumers, we can:
- Demystify natural therapies: Address misconceptions and provide clear, factual information.
- Build trust: Strengthen the connection between practitioners and their communities.
- Support informed decision-making: Empower individuals to choose therapies that align with their health needs and values.
- Celebrate diversity in care: Highlight the range of therapies available, from Chinese medicine to massage, naturopathy, and more.
Looking ahead: 2025 and beyond
The expansion of Friends of Natural Medicine is more than an initiative – it’s a movement. A movement to make natural health more accessible, understood, and celebrated by Australians. Through podcasts, blogs, recipes, newsletters, and events, ATMS aim to create a ripple effect of awareness and empowerment, bringing the benefits of natural medicine to the forefront of wellness conversations.
We invite you to join us on this exciting journey, whether by tuning into our podcast, subscribing to the newsletter, or attending a Natural Medicine Week event. Together, we can build a healthier, more informed Australia – one step, one story, one natural therapy at a time.
Find out more and subscribe to Friends of Natural Medicine here
