Marketing tip #2 for January
As promised, here is tip #2 to get your practice pumping for January 2012 and beyond!
With motivation for health at an all time high for the year (New Year resolutions rarely last till February, as we know!), now is the perfect time to offer your clients an opporunity to join one of your longer term treatment or wellness programs.
If you implement my previous tip, you should have a good line up of qualified prospects through your clinic – this is your chance to offer them a life-changing, habit forming program that will set them up for their healthiest year ever.
Here’s some examples of what I mean: (this is just some of what my Mastermind and Fast Track clients are doing)
– Naturopaths are offering 12 week New Year’s detox packages.
– Massage therapists are offering VIP club monthly massage bookings for the year ahead.
– Acupuncturists are offering pre-booked monthly preventative treatments for upto 12 months at a time (imagine… 2012 as your healthiest year ever!)
– Chiros are offering pre-paid monthly treatment packages
– Physios are offering pilates classes on a membership basis
The possibilities are endless really, but the main things to consider are:
– the offer or program MUST be in the client’s best interest
– you must be happy to have pre-booked clients in your clinic every month, alleviating any worries you may have about cash flow or where the next patient is coming from.. not bad huh?
You will find that not every client wants to take you up on such an offer, BUT many will, if only you invite them too. Recognise that many people are searching for long term answers, guidance and trusted help, and it is a failing in the natural health industry not to routinely offer this.
Real leadership in health is taking full responsibility for your client’s health and offering SOLUTIONS to their problems rather than simply selling sessions. Imagine… a practice pre-booked with clients all invested in their long term health and wellbeing – and you the leader amongst them!
Stay tuned for tip #3 in the next day or so,
To your success,
Adam
