Tell our readers your brand story.
Grove Avocado Oil is a boutique company in New Zealand making heart-healthy avocado oil with the pulp of fresh avocados. Grown in the clear air and nutrient-rich soil of the Bay of Plenty region, avocados produce oil that retains the grassy green colour of the fruit it is made from. Fun fact – there are over 16 avocados cold-pressed into every bottle!
Grove is the #1 selling extra virgin avocado oil in Australia, and with a nation of avocado lovers, the brand’s journey into Australian kitchens is just beginning!
If a reader is new to your brand, what product in your range should they start with and why?
Grove Avocado oil is the healthy cooking oil that will become the kitchen essential for avocado lovers! Brimming with ‘good’ fats and antioxidants, Grove has a mild natural flavour that makes it extremely versatile.
Readers should try it if they want to boost the nutrition of their everyday meals and nourish their bodies with the naturally occurring ‘good’ fats of avocados.
Grove is perfect for everything from stir-fry’s to roast veggies and healthier muffins and cakes.
What is one of the highlights of your brand journey to date?
Helping educate Australians that their beloved avocado is now available in an oil format. Most people still don’t know this! With severe brands in the category, we have been championing the message to shoppers that this type of oil is available for sale.
Also, a highlight would be the popularity of our World’s Healthiest Chocolate Cake recipe – consumers adored it and it’s the top recipe on our website by a large margin!
Where can we buy your product?
Coles and Woolworths nationwide
Is there anything else you’d like our readers to know about your brand?
Avocado oil can be heated – many people assume that since avocados are eaten cold, the oil must only be used on cold dishes.
In fact, avocado oil has the highest smoke point of all oils – over 270 degrees! Importantly – the oil retains its nutrients at these sky-high temperatures and doesn’t release the free radicals of other oils (and doesn’t create burnt food!)
Website groveavocadooil.com.au
