Being magazine chats with Nova Jane, founder and CEO of Fitcover, about how feeling confident, nourished and empowered allows you to cultivate freedom with your fitness.
Q: How did your experiences with cystic acne and a love for exercise enable you to create Fitcover?
A: As a fitness lover and busy mum, I’ve always struggled to find the right makeup to suit my active lifestyle. I knew exactly what I needed: makeup that would double as skincare, stay put through the toughest workouts and make me look (and feel) flawless all day, every day. Plus, it had to be cruelty-free, vegan, easy to apply and made from nourishing, natural ingredients. I wasn’t ready to settle for less. So, I created exactly that: skincare, disguised as makeup, designed for fitness lovers.
Q: How important is it to feel comfortable in your own skin when it comes to any form of movement or exercise?
A: Important is an understatement. It is a must that every woman feels comfortable in her own skin when working out or doing anything in everyday life! Being comfortable with who you are in the skin you’re in enables you to focus your energy on your goals.
Q: Fitcover products are sweat-proof, all natural, vegan and cruelty free. Why were these attributes important to you when creating your range?
A: When thinking of women with active lifestyles and 101 things to think about in a day, they need to have one less thing to worry about: what to put on their face. They need products that will last the whole day but still be gentle and nourishing. That’s why our products are sweat-proof, completely natural, vegan and cruelty-free.
Q: You say on your website, “We are on a mission to motivate, inspire and empower women to take the leap to become their best self.” How does Fitcover help to empower women?
A: Fitcover makes sure that in all the activities that we do, women are right at the centre. We empower women through our confidence-boosting and skin-loving products. Your skin’s health is our top priority. Our products are designed to nourish and heal your skin and allow it to breathe, even while you sweat. We’re skincare disguised as makeup. By using Fitcover, you’re ready to take on a challenging day.
Q: What sort of feedback have you received about Fitcover products?
A: The feedback has been so overwhelmingly warm and positive. We love getting feedback on how customers absolutely love the product that stays on, even during their toughest workouts, or that it has improved their skin. Here is one customer’s feedback on the range: “I wear this to work, to the gym — I wouldn’t even feel it if I fell asleep with it on. I started with the Fitcover Full Experience Kit and I am so happy that I did!”
Q: What has been the most valuable lesson you’ve learned throughout your Fitcover journey?
A: When it comes to Fitcover, the most valuable lesson I’ve learned would be putting the customer at the heart of it all. Listening to them is really important— whether it’s positive or negative. Their insights are so valuable because they really know best. Without our loyal customers, we wouldn’t be where we are today. We have a lot in store for them.
Q: What message would you like to share with readers who are yearning to find freedom with their fitness regimens but are struggling to feel comfortable in their own skin?
A: People have their own struggles and their own unique ways of dealing with their insecurities. Whatever makes you feel like the best version of yourself — just go for it! Don’t listen to the haters; they won’t know your struggles. Don’t let other people’s opinions affect what you do in life.
For more information about Fitcover, visit fitcover.com
