ColourHide has just released a new collection that uses ocean-bound plastic/raw materials. Please share a bit of information about the new range.
ColourHide is known for bright and vibrant stationery. Over the years, ColourHide has updated the colour range and refined the product offering. The next step for ColourHide was to explore a point of difference within the category and make a positive impact to the planet. After extensive research, ColourHide has chosen to partner with Oceanworks to create an ocean-friendly range of stationery with covers that are made from ocean-bound recycled plastic.
The range includes A4 120PG Notebooks, A4 250PG 5-Subject Notebooks and Zipper Binders, designed in three vibrant colours with ocean-printed designs. The colours include Coral Star Fish, Aqua Whale and Charcoal Shark. This range is available exclusively at Officeworks.
Why did you decide to focus on the environment in your new range?
Consumers are now, more than ever, very environmentally conscious when it comes to purchasing products, making more thoughtful purchases to reduce single-use plastic, ocean pollution and landfill. The demand for eco-friendly products is increasing across many categories. ColourHide wanted to make a difference and reduce plastic in our oceans. This is one step forward that ColourHide is making to becoming a more sustainable and purposeful brand.
What are ColourHide’s other sustainable practices?
ColourHide is committed to using consumer-friendly and environmentally responsible packaging and strives to reduce plastic packaging where possible. We seek continuous improvement in the sustainability of our packaging by identifying opportunities to reduce single-use plastic, minimise landfill and reduce our environmental impact.
ColourHide is working on reducing and phasing out the problematic and unnecessary single-use plastic packaging as part of Australia’s 2025 National Packaging Target. ColourHide is continuously reviewing and assessing the materials used from factory to shelf to achieve this goal.
What role do you think mindfulness plays with stationery?
Stationery, specifically writing with a pen and paper, are key tools for mindfulness. The practice of mindful writing has become increasingly popular, as people are becoming more aware of their mental health and wanting to lead a healthy life with a healthy mind.
Mindfulness is the ability to be fully present, this is becoming very difficult with the use of and increasing dependability on technology. Our minds are becoming inundated with information constantly, so having a way to extract all that information and write it down is so important.
A notebook is the blank canvas everyone needs to write down their dreams, plans and goals. Writing is a way to destress and to get organised. Without writing down information, things on your mental to-do list can be forgotten, mistakes can be made and stress is increased.
Writing down notes is proven to increase critical thinking and deeper cognitive processing of the material than typing. From a student’s perspective, with major exams still being done on pen and paper, it is important to maintain this habit while studying to increase memory recall and sustain mindfulness during stressful periods.
What’s next for ColourHide?
In line with consumer demand and our environmental targets, ColourHide will continue to expand the range in new environmentally friendly ways, exploring recycled plastic, renewable materials and recycled paper. Keep an eye out for the amazing ColourHide ranges to come!
For more information about ColourHide, visit colourhide.com.au.
