WalkScore.com
The website much loved by Real Estate Agents that cleverly uses Google Maps to analyse neighbourhoods and rate them according to walkers needs. The Dark Mistress loves data, but do we need a website to tell us what we can find out by … gasp… actually walking? Walkscore will tell you what Google knows is there, but your eyeballs will see so much more while you achieve all your fitness, stress relief and weight-loss goals! Plus – why is my commute to work rated “very walkable” at 4hrs 4 minutes? (Perhaps this is a weight-loss recommendation?).
Secetsoflookingawesome.com.au
Award-winning skin-care campaign whereby1567 or so FaceBook fans contributed their Health tips with the broader teenage community. A large proportion of these happen to be natural or holistic in nature – lemon juice, beetroot, oatmeal – the list goes on. We love the tone, we love the social interaction, it’s just a shame that the Clearasil still uses Triclosan. Do we really need to use this on zit products now the Canadian Medical Assn asked its government to ban it from household products…? We think those socially-connected natural-health-conscious teenagers might be telling us something.
Weightlossdietpills.com
This keyword packed little URL delivers a site that gets straight to the heart of the matter – EFFORTLESS weight-loss! Weight-loss pills have come a long way – or have they? We loved the top ten pill list, not just because 60% of the items shown contained pure caffeine mixed in with the likes of green tea and yerba mate, but because “reorder rate” is listed as one of the factors used in assessing which pill makes the top 10 list. In fact at weightlossdietpills.com, if you can’t pick which pill is right for you, then you can order a best-seller pack and kind of mix and match. You also get $20 off if you spend $200 or more via Google checkout. Hmmm…rocks.
And speaking of pills, we give a big thumbs down to anyone marketing vitamin pills online who doesn’t give the product weight – This appears not to be a requirement of North American marketers buying keywords in Australia – so rely on the assumption that your big expensive-to-post package will be one quarter full when you get it. We once asked a vitamin company about this – are the pills better if they have more air around them? Is there some reason for this? No – it’s just that consumers would not buy them if the packaging wasn’t super-sized. Dummies!
The unrelenting predictability of Trending Topics
On any day of the week – even days when scientific breakthroughs hit the news – the vast majority of airtime on new media is taken up by the same stuff you get on old media – Justin Bieber and football.
